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Coco-Cola, a successful brand in over 200 countries with more than 200 products in its portfolio is a burning case of case analysis Coco-Cola, a successful brand in over 200 countries with more than 200 products in its portfolio is a burning case of case analysis. The term ‘glocally’ i..e being a global company but having a local approach aptly fits in the context of Coco-Cola. So Coco-Cola becomes an Indian beverage to be served with some hot dish and an American must beverage for fizzing out stress after hard work. Amazing, isn’t it? We have with us some of the best marketing experts have spent their career in the beverage market and a number of Ph.D. Experts who had constantly been studying the growth and difficulties of Coco-Cola through pestle analysis of Coca Cola.......Read more
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